La presentazione realizzata da Ogilvy è di qualche tempo fa, ma rimane valida ed interessante:

Mark Dykeman ha scritto un ottimo post che vi invito a leggere per intero, nel quale suggerisce alcune risposte a delle domande ricorrenti per alcuni (in inglese ma si capisce senza problemi)

Why people will follow you on Twitter

From personal experience, I can tell you that people will follow you because:

• They know and/or like you
• They think you are interesting, informative, helpful or funny
• You’ve piqued their curiosity enough for them to take a chance on a stranger like you
• They just like adding people to their networks, regardless of how strong or weak the connections are

Why people probably won’t follow you on Twitter

• Your account is the mouth and ears of an organization, not an individual. An account that represents a company name without reference to a human being looks and smells like a machine.
• Your Follower/Following ratio is unbalanced in either direction. If you have a huge number of followers while you follow a much smaller number, then it will seem like you’re not receptive to new followers (or you can’t because you’ve hit the 2000 Following limit). If you follow a huge number of people compared to the number of people that currently follow you, then you look like you’re trying to the old “follow a bunch of people in the hopes that some of them will follow me back” tactic. Some of us are very wary about this, because that tactic is often done in order for selfish reasons (and I say that as having tried it several times in the past: it doesn’t work very well over the long term unless you happen to connect with a lot of these people in some meaningful way.)
• You create a lot of automated Tweets instead of cranking them out by hand. It becomes pretty easy to tell what’s been automatically generated (and this is true for both regular Tweets, replies, and DMs (Direct Messages)). People are far more interested in the writings of a real human being than anything generated by a computer program. Sorry, but automated DMs really annoy me.
• You don’t have many (or any) Replies in your Twitter stream. A reply appears in the public timeline and your own personal timelines, but it’s directed at a specific Twitter user. It’s a way of making conversation and it helps to build an online relationship between two people. In other words, it’s an indication that there’s a human being behind the Twitter account.
• You Tweet a lot of content (including links) that are related to yourself, your organization, or your business. Unless that content is extremely relevant to me, I won’t bother signing up.
• You produce offensive material (offensive is in the eye of the beholder).
• You’re clearly talking to yourself about things that are relevant to you and you alone.
• You don’t share useful, helpful, funny or interesting content.

Why people will stop following you on Twitter

• You don’t respond to Reply Tweets – people don’t like to be ignored
• You don’t respond to DMs – see previous
• You don’t appear to respond to anything – see previous!
• You start to produce offensive material on a regular basis (again, offensive is in the eye of the beholder) – no one wants to see stuff that they don’t want to see
• You Tweet more about yourself and the things that you are selling than about other stuff.
• You cease to share useful, helpful, funny or interesting content – therefore, why would they follow you?
• You Tweet too much and it overwhelms a user’s Twitter stream so that it’s hard for them to see what anyone else is Tweeting.
• You Tweet too little to be interesting or you stop Tweeting for a long period of time.

Conclusion: how to get followers if you’re not a star, captain of industry, or just plain famous

• You need to be committed to a long term processing of sharing, helping, exchanging information, and building relationships gradually.
• Share a lot of high quality content via links that other people have created.
• You need to be a considerate human being.
• You need to reach out to people but not bother them or overwhelm them.
• Accept the fact that this involves a lot of work.

Condividi

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