Uno studio sugli utenti di Twitter: early adopters “anziani”
Categoria: Segnalazioni | Condividi
L’elaborato comScore, basato su uno studio Reuters, mostra la suddivisione degli utenti di Twitter per età negli Stati Uniti.
Sembra che gli early adopters siano leggermente più vecchi rispetto ad altri servizi web:
Social media Web sites like MySpace and Facebook have also experienced an increase in older users
recently. But the parade of elders came after younger users drove the
initial surge in popularity (in Facebook’s case, of course, the service
was initially limited to college students).Twitter is a rare example of older people embracing a new Web technology at such an early stage…
E ancora:
The skew towards older visitors, although perhaps initially surprising
for a social media site, actually makes more sense than you might think
at first. With so many businesses using Twitter, along with the first
generations of Internet users “growing up” and comfortable with
technology, this is a sign that the traditional early adopter model
might need to be revisited. Not only teenagers and college students can
be counted among the “technologically inclined,” which means that
trends are much more prone to take off in older age segments than they
used to. And with those age 25 and older representing a much bigger
segment of the population than the under 25 crowd, it might help
explain why Twitter has expanded its reach so broadly so quickly over
the past few months.
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